When you’re publishing video content on a website it is important that you optimize the videos beforehand so that you can be sure it is going to be displayed properly. Generally speaking when videos are published on websites they are either embedded from an online streaming platform (such as YouTube), or self-hosted on your own webhost. The former tends to be more popular nowadays due to the fact that it consumes less of the bandwidth allocated by your webhost, and also is more convenient.
While most online streaming platforms nowadays technically are able to support a wide range of video formats and codecs, each one still has certain recommended settings. As far as possible it would be best to convert your video to match those settings just to ensure it appears as expected.
How to Convert and Optimize a Video
If you’re using Movavi Video Converter, converting and optimizing your video is very easy. To convert a video all you need to do is add it to the software, pick a format, and click convert – so in this case you can simply elect the format recommended by the platform you intend to use.
Assuming you’re not sure which format is best, or you don’t know the other video settings to use – you can select a preset instead. In Movavi Video Converter there are hundreds of presets that will help you to automatically optimize your video for any device or platform – including online streaming platforms such as YouTube, Facebook and Vimeo.
On the other hand if you’re self-hosting your video and you want to compress it, you’ll find that is equally straightforward. In fact, you can choose between setting the desired output file size and tweaking the resolution, frame rate and bit rate manually to shrink your video until it is an acceptable size.
Edit and Improve the Video
Using Movavi Video Converter you can edit and improve your video before you publish it to your website. The software comes with numerous features that will let you cut and combine segments of video, enhance the video quality, crop or rotate its frame and orientation, or even add text as captions or watermarks.
At times you may find some of its additional features helpful too – and you can use them to convert other types of media files, create animated GIFs from video clips, grab screenshots, and much more. Having these features will let you use your video content and publish it in other forms on your website as well as social media presences.
In short, it is up to you whether you want to use Movavi Video Converter as just a video or AVI converter – or as a tool to tweak and improve your videos prior to uploading them onto your website. If nothing else being able to tweak and adjust your video in small ways to make it look better will probably be useful at some juncture, and may even be a bit of a lifesaver if you need to edit your video quickly.